The world of search engine optimization is complex and ever-changing. There’s a lot of advice out there that promises fast results, but often doesn’t deliver. When someone conducts a search, the search engine wants to show results that are relevant and valuable. Accordingly, Google designs its search algorithms to reward meaningful content and punish those who try to game the system. We’re here to set you on the right path with tips that have measurable results. Creating a positive, user friendly experience will help boost your SEO of your website. Keep reading for a complete list of tips and tricks.
Think SEO Early On
Misperceptions about SEO are usually generated from outdated ideas about what SEO is. People are continuously under the assumption that keyword stuffing is still valid SEO tactics. When redesigning your website, bring in an SEO professional early. Design trends should be tailored to SEO current practices and not outdated ones.
Low Competition Keywords
Running a new website with low authority? If that’s the case you may find it harder to rank for competitive keywords. Sure, it can be done, but it isn’t easy. You’ll need to go the extra mile and create something super awesome. Then promote it like no one’s business therefore,it makes sense to first target less competitive keywords. This is the simplest way grow your search traffic
Bold Texts
Another way to showcase that content is important to search engines and site users is to use bold type. Restricting the use of bold text to keywords is a good discipline all the way around. Too much bold text confuses the reader. No bold styling creates a jumbled mess that turns the reader off. Making content as legible and user friendly as possible. When it comes down to it SEO is all about the people.
Competitive Measures
Wouldn’t it be great if you could find out exactly which keywords your competitors are utilizing and how much search traffic those keywords are bringing in? Well there if there is a will, there’s a way. There are different websites out there that allow you to do this in order to gain a competitive advantage.
Structure
Whether internal links manifest as footer links, text links or a combination, if the links are easy for the reader to follow, they’ll be easy for search engines to follow too. When web pages within a site are linked together in a logical way, search engines view them as being connected. This interconnection causes the search value of these pages and the domain to rise, because the content is seen as a part of a bigger picture.
Think Beyond an Exact Match
There’s no need to use the exact match keyword. Google understands context and relationships, and can associate your topical keyword search terms.
Optimize Images
Very few websites have properly optimized imagery, which has a direct negative impact on their SEO. Poorly optimized images cause websites to miss out on search opportunities therefore detracting from the user experience which eventually passes up excellent conversion opportunities.
Whether you’re launching a website for the first time or have been in the game for a couple of years, hopefully these tips are insightful and help you boost your SEO.
