Social Media is a one of a kind relationship building tool. It allows you to promote your brand and create a relationship with customers. Once you get the hang of it, it is easy to use. Social media marketing helps create a voice for your brand that is consistent with your mission to best represent your company. If you’re new to the world of social media or just need a few pointers, this post is for you
Why use Social Media?
This is the question of the decade.
Social platforms are inexpensive. On their own they are free tools, only when utilizing add on are scheduling tools does one need to pay
Increases brand awareness. Free advertising is great, plus social media reaches a large percentage of the world’s population.
Humanization. Not all companies are run by large corporations. Many are small family owned businesses. Put a face to your company and humanize the experience with social media.
So now that you have some reasons why you should utilize social media, here are some tips on how to use it effectively.
Social Media and Website Traffic
Consistent posts on social media can help drive traffic to your website. Inspire your audience with the visual aspect of your social platform to create organic interest in your business. This curiosity will lead your customers to your website, generating brand recognition and eventually repeat customers. If you are new to the world of social media you might assume that certain platforms are useful, however there are other options worth looking into. Google+, Reddit, Pinterest and Tumblr are all great platforms that offer different ways to interact with your audience. Connecting with your target audience through social media adds a personal touch to your customers experience that will leave them wanting more.
Potential to Boost Sales
Social Media can help you sell anything. There are many different strategies that can be used to increase sales through social media marketing.Social accounts are a vital part of your sales funnel. As more and more people begin using social media the amount of sales tools also grows. When organized in a purposeful way, social media can have a serious impact on your marketing campaign. Create a good strategy with measurable results to have a desired outcome for your brand.
Content Creation
This is the big one. The center piece from which you build your social media account from the ground up. You need content! But first you need to create some goals for your brand and how you want your content marketing to reach these goals. Don’t be afraid to get specific, this will help organize your process.
Plan your Posts
There are numerous ways to go about planning your posts. Write it in a calendar or utilize a website that allows you to schedule your content. Loomly, Later, Hootsuite and Sprout Social are some great tools. Don’t be afraid to repurpose content and schedule it across different social media platforms to get the most out of it.
Find Your Voice
If your logo didn’t appear with your content, can your audience identify the content as part of your brand? Having a consistent brand voice will help you grasp a better understanding of who your audience is. You don’t want to have a random assortment of voices, this can lead to an inconsistent experience. Think companies like Charmin or Lush that interact and play with their customers in a friendly yet comedic way. This distinct tone is what makes them unique.
Be “Followable”
Don’t be afraid to think outside of the box when you’re creating content. You may also encourage your audience to engage with your content by asking a question and encouraging them to share their answers. Find inspiration from other social media pages and utilize the tools at your disposal. There are also options to buy stock photography from sites like Twenty20 or Adobe Stock.
Interact with Your Audience
Encourage your audience to engage with your content by asking a question and encouraging them to share their answers. The more people share your content with others, the better. If you can, utilize influencers to help share your content with a different audience to gain a wider range of interaction.
Measure Results
Proper tracking is going to be vital to creating a strategy with longevity. Analytics will help you assess how content has contributed to your overall campaign goals. Gathering and analyzing social media marketing and audience data is the best way to access insights that help optimize your marketing efforts and strategy.
The bottom line is to find a process that works best for your social media marketing strategy. Utilize all your resources and aim to create something different. This will draw attention to your brand and help you build a successful social media presence.
